This project is a feature that is not yet active in the Lincoln Way app and is therefore covered under NDA. Because of this, I have not included any screens and have eliminated specific details of the feature.
Lincoln has confirmed that they will be releasing a Battery Electric Vehicle (BEV). The existing Lincoln Way app currently has standard functions for starting and locking a vehicle. While electric vehicles share some of these functions, they have completely different features which are not represented in the Lincoln Way app. Owners need to have the ability to save charge locations and set specific charging parameters for each.
The app design needed to include this feature in a way that was consistent with the everall app experience and design, while also satisfying all of the unique requirements of electric vehicle charging.
HIGH LEVEL TIMELINE
Product Owner, Feature Owner, UX Designer, Art Director, Solutions Delivery Analyst
To deliver an experience that would make the complex process of setting specific charge times for weekends and weekdays simple to set and edit for Lincoln owners.
I worked as the UX designer on this project. I collaborated with the Product Owner and Feature Owner to determine all required functionality that would be added. Additionally, I created user flows which were translated into low fidelity screens and presented along with annotations to the product manager for preliminary approval. I then worked with the art director to create high fidelity screens for both iOS and Android and presented the completed screens along with annotations for product manager approval. These were then presented by our creative lead for L3 and L2 approval within Lincoln.
UNDERSTANDING THE USER
Electric vehicles have many features and capabilities that are unique in the world of automobiles. While they offer many advantages over traditional gas vehicles, they require owners to plan for when and where they will charge the vehicle. This is due to two factors; the first is that charge stations are not as plentiful as fuel stations. The second, is that charging takes much longer than refueling a gas vehicle.
These two factors mean that owners of electric vehicles need to try and manage charging when the vehicle is not being driven as efficiently as possible. These owners are typically very conscious of efficiency and are early adopters of technology.
Owners need the ability to set and save specific parameters for locations as well as to configure specific charge times based on utility rates.
CREATING A SOLUTION
Because this work has not been released, I cannot go into specific details about how the interface was designed.
I can describe the process that I went through to arrive at the final result.
Ideation for this project required prioritizing features and defining the number of parameters that could be set and saved for each feature.
I then created basic flows using blockframes that the user would go through to setup a location. The flows were presented and changed multiple times until the Product Manager approved them.
At this point, low fidelity screens were created and plugged in to the user flows. This allowed for the group to see where things were missing as well as problem areas that needed to be addressed.
The final step was to create high fidelity screens and annotations which explained specific items and present the solution. This process required minor changes to the screens which were then presented for final approval from the Product Owner.
TITLE OF THE CALLOUT BLOCK
This specific feature highlighted to me the differences in both electric vehicle features and capabilities, and the way this influences what their owners require.
I was challenged to design features for something that I had never experienced. I had to reconsider what I knew about automobile ownership.
From a design perspective, this project required more logical thinking than others I have worked on as all of the elements had an effect on each other and there were not one or two simple paths to be taken.