FordPass Find

THE PROBLEM

Since 2014, I have used many fitness apps. Most try to be everything to everyone and this leads to complex, unintuitive interfaces that don't allow users to easily accomplish the tasks that are most important to them.

Users with experience lifting just want a simple intuitive app that will allow them to find or build workout routine, log those workouts, and view their logs. In addition, they want to store their measurements and be able to review them. 

There are many apps in todays market that have this functionality, however, there so many other features added in that using an app for just these basic tasks can be frustrating and overwhelming. This is not ideal when you are at the gym and want to complete your workout and leave.

Research

Through user interviews, as well as personal experience, I was able to identify user goals as well as pain points.

Using the motivations and pain points as a guide, I then mapped out a user journey.

Creating Workflows

Once the user flow was defined, I started to create the basic design of the Find Landing screen. All searches would originate from this location. The user should have the option to just start typing, select a category and then search, or access previous searches or favorites. The user is shown a search input box with a map below and a panel of categories that can be swiped up into a drawer.

BREAKING DOWN THE PROCESS 

After the team completed our research, we brainstormed how to structure the app to make it easier to navigate even with additional features being added. We reached a consensus that the app should be divided into four major pillars; Move, Find, Guides, and Account.

Once this was decided, we divided up into smaller teams with each assigned a pillar. I worked on the Find pillar.

I started the process by listing all things that the user would need to be able to search for now and in the known future. Once I had defined each thing the user would search for from the Find landing page, I could then define what the flow would be for a search. This user flow is shown below.

Once the basic user flow was defined, I started to create the basic design of the dashboard screen. This would be the first screen shown to the user after login and would allow the user to access the app features through a nav bar.

 

Below are mockups of the dashboard as well as adding measurements and starting a workout. 

Dashboard

Workout Selection

Measurement Selection

Entering a Measurement

Workout Tracking

The three tab navigation menu allows for users to easily switch tasks and keeps the interface as simple as possible.

 

The user interface was designed with simplicity and minimal colors in mind. Below are high fidelity mockups of on-boarding, login, workout completion, and a workout log.

TITLE OF THE CALLOUT BLOCK

Summary

This project was very different than others I have worked on in that it is taking something that exists in the marketplace and refining it down to the essential user features to make it more useful for a specific type of user. 

Rethinking the essential elements of an app allowed me to completely reframe the experience for the user. I found that the minimalist approach looks very easy, but can be difficult to achieve as it challenges our perceptions of what is actually necessary. 

© 2019 by Shannon Killingsworth